Welcome to the Outbound Personas Workshop

Below are informational points about the workshop mechanics. Click on the tab called "1 - Segments" to begin.

First, we will input who you target based on these things:

Segments

The separation of accounts you prospect into

The buying centers you prospect into

Title levels you prospect into

Below are informational points about the workshop mechanics. Click on the tab called "1 - Segments" to begin.

First, we will input who you target based on these things:

The separation of accounts you prospect into

The buying centers you prospect into

Title levels you prospect into

Next, we will create the pains and value props for your company.

A problem you know prospects have

How your solution helps solve their problems

Lastly, we use the elements together to create a persona value map.

Organize personas by the most important and least important for your team's strategy

Align the pains and value props with the personas you created and prioritized